3 Marketing Tips we learnt from the Salesforce World Tour
Last week was an eye-opener on how much technology is changing how we can interact with our customers and the channels we can now use. This was my first Salesforce World Tour event at the ExCel Centre and I went with my marketing hat on – I was staggered at how much had been developed that I didn’t even know was possible to create.
It just shows how technology is driving businesses in every sector to be better, to want more, and I now have a better understanding of how everything we create is interlinked somehow; disjointed campaigns can be a thing of the past if you are willing to embrace new systems.
Business Travel Direct already follows this plan, but here are the three main points we took from the event that could transform your business as well:
1. Artificial Intelligence is key
This is a game-changer. The digital world is rapidly expanding and artificial intelligence is integrating itself into nearly every industry, through anything from language and translation applications to self-driving cars. However, one of the most important tools for any company is pattern recognition and data analysis, and there was one application at the forefront of everything at the tour; Salesforce Einstein.
The aptly-named Einstein platform understands the data you have already collected, and can then interpret it to make predictions for future insight through algorithms in the blink of an eye. This frees up time for your employees who are currently sifting through tons of data every day to focus on the more important aspects of their job to make their lives easier.
2. Syncing up applications could be a lifesaver
We now live in an Omni-channel world where applications have been adapted to sync with other programmes, so why aren’t we as companies utilising these tools? For example, by linking up systems to our email campaigns and market automation, we can get more insight into who is opening content and what type of content each customer is interested in. Furthermore, this also enables businesses to research into potential leads and tailor phone calls to the client’s needs.
Having applications combined together can only help give companies a broader knowledge of their customers and a clearer picture of what type of content is engaging to their demographic. In a nutshell, linking programmes together is the best way for businesses to gain more insight into clients from the very first click.
3. Be a trailblazer
Business Travel Direct revel in being a trailblazer in the travel industry, but it can be difficult to find the right angle and platform for your business. The one piece of advice that was repeated in several of the talks at the Salesforce World Tour was that it is okay to stand out, be different, actually it’s encouraged! If you want your company to be remembered by potential clients, don’t just copy what everyone else in your industry does, be bold.
Customers may find your pitches different from the same corporate jargon everyone else will go in with, but they will recall your meeting and could well be the deciding factor and gain you extra business. But don’t just stop there; create interesting, thumb-stopping content to keep your clients continuously engaged and drive more traffic and referrals to your website. There’s no need to play it safe anymore, throw the dice and reap the rewards.