Clients will also benefit by having access to an innovative online event management system that enables them to handle all aspects of their events, manage budgets online and use a variety of reports to measure success.
The system offers many options including event marketing through websites, issuing personalised invitations and emails, managing event registration, accommodation booking and taking payments. Organisers can continually track progress on registrations, manage room inventory and even create a task lists for everyone involved in the event.
Adopting the same service and ROI principles adopted by Business Travel Direct, the division will negotiate deals with suppliers and provide full reporting and reconciliation of expenditure.
The new division is staffed by an experienced team including Helen Sawyer, services director, and new recruits Ian Ferguson, commercial director, and Mark Bevan, head of strategic relationships.
Julie Oliver, managing director of Business Travel Direct, comments: “Conferences and events are a logical extension of the services we offer as it makes it easier for clients to consolidate their expenditure through one single organisation. As a TMC we are well versed in negotiating the best rates, helping companies to monitor their expenditure and measure the ROI achieved.”